Digital SEO Marketing Canberra - Facebook Ads Lessons to increase your Impact

Digital SEO Marketing Canberra is not as simple as setting up a website there are of numerous different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I choose to share with you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is very important to Digital SEO Marketing, and because there are so many factors about Facebook Ads that I wished I knew when I initially started off investing with them.

Lesson # 1 - Image v Text

This is the main thing that I really had to remember when first beginning. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to be sure that you have a nice image in your ad and your font isn't too large.

One thing that I often use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are making use of in the ad.

So be sure to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson #2 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Canberra Business then you will want to set the location to Canberra. It just makes good sense, right?

But what lots of people overlook is that they choose by default the option for "Everyone in this Location".

So I would like to point out to you what that actually means. - 'everyone in this location' means each person in whose Facebook says that they are in Canberra will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Canberra, or even just people visiting.

So depending on your business enterprise, you may want to be targeting people that are visiting or even on holiday in Canberra. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are going to help your business.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, the majority of Facebook users are young, and younger customers virtually only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you make and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

I hope these few tips and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing efforts in Canberra.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Canberra on 1300 595 013 or visit, .internetmarketingexpertsCanberra.com.au.