Digital SEO Marketing is
based upon a strong base of quality content, so is your Canberra business truly
strong enough to succeed? Far too many places out there are generating content
that isn't worth the paper it is printed on (or rather the pixels it is
displayed on ...) and the web is flooded with small businesses, like yours in
Canberra, that just try to get some recognition, but annoy people instead.
Every online marketer, Local business or even just internet user would really
like to have that one post or video go viral and let the Social Media Machine
just generate free attention - but the truth is it is a lottery, and the most
ideal plan that everyone can follow is to make constantly quality content for
your fans to love, like and share.
There are a few
Big Picture ideas that you will want to remember when it comes to Content:
Relevant Content is Key
Facebook is a
rapid paced and constantly changing environment, as such you will need to make
sure you reach people when it is going to be most reliable. This means
everything must concern you, your company, your audience and what you hope to
achieve. When you post about something that your target market genuinely cares
about you will see greater response.
Content is not just words
bear in mind
that when we go over content you should be considering Videos, Quotes,
Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
High quality means posting content that follows the 3
E's
Make sure your
Content can Entertain, Educate and Empower. You ought to keep these terms in
mind when generating content. If you can constantly make posts that typify one
of the Three E's then you will be on the path to creating a reputation for
quality content.
If you are
unsure about what your online or local Canberra target market will view as
quality, then one of the simplest ways to figure it out is to work on some
research. Look at your competition or at other areas around your market to see
what other company's in Canberra post and what sort of interaction they get.
You shouldn't be looking to copy them, but rather emulate the areas that work
and make their success your own. When it comes down to it though, one of the
most basic ways to know what your Target market will react to will be to just
ask them. Make a post or a survey that can engage with your audience to see
what they want from you as a company and what they wish to see on their
Facebook wall.
You may be shocked by what you discover. And so, if you have any
questions, or simply wish to chat, call Internet Marketing Experts Canberra on
1300 595 013 or visit, internetmarketingexpertsCanberra.com.au
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