Sunday, May 14, 2017

INTERNET MARKETING's Pidgeon carries good news for local Canberra businesses!


INTERNET MARKETING is a highly complex and uncertain area of online marketing and is necessary to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you have to understand each one of recent updates in order to be organized the future, and the new changes in Pidgeon herald some interesting news for local Canberra businesses.




Already we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a several rather subtle changes that is crucial to get your head around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are using underhanded techniques or working to buy links-- it pushed again towards websites having to 'earn' a positon rather than buy one.

Hummingbird added a new feature to the game and made all of us count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has placed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Canberra business, has been around for decades, and is aiming to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Canberra store would be dealing with INTERNET MARKETING because they would will need to match the budget of the larger company. This meant that many business were just discontinuing on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Canberra, is now more likely to rank a local Canberra business as a high result as compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update is one to really understand to make sure that you can get the best out of your business!


If you really want to push your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend going to Internet Marketing Experts Canberra, call 1300 595 013 or visit at www.internetmarketingexpertsCanberra.com.aua