Internet Marketing Canberra is a complex
matter, and as we enter into 2016, people are in a state of mind where they
reflect back on the year that was 2015, and try and determine what life holds
in store for them next. This is of course, challenging. You can certainly never
figure out what is around the corner, but if you figure out the fundamental
parts of the past and look for patterns you can get a better comprehension.
This is especially true for SEO. I hope to try and point out to you some of the
major trends that have been arising in 2015 throughout the Canberra SEO
business and the world. From this hopefully together we can try and determine
where to focus our efforts, this will be particularly helpful if you are a
local Canberra business.
Think Local
This is the major developing trend and it
is going to keep increasing in importance. This means that if you are an
Canberra company and you are looking for local users, then this is wonderful.
Kicking off with the changes from Google Pigeon, we saw an arising pattern that
local Canberra searches were in fact ranking higher than business with national
company headquaters, or even places on the other side of town. Why? Because
with local searches people want to know what is near them! In 2016 this is
going to grow even more taking into consideration the recent Google search
quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also thinking about the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be developing even more in 2016, so look out for
them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
swiftly growing in other countries and are beginning to emerge in Australia and
it won't be very long before they gain interest in Canberra.
Mobile wallets
Society is getting more and more used to
having around less money and slimmer wallets. Especially with the global sweep
(or swipe) of PayWave or PayPass over the past few years and other fast
'contactless' paying technologies we are shifting towards mobile wallets. This
will mean 2 points for a local Canberra business. 1- you need to be taking
note of growing patterns, and ensure you have the ability to actually let
people pay - as an example, if you are yet to buy a PayWave or RFID reader for
your ship, then get one. And 2 - you can start benefiting from the mobile
nature of paying. This means advertising and marketing, coupons and other
fantastic offers that you can send to people on their phones and therefore
direct into their wallets.
Beacons
Beacons are an item that has had expanding
use overseas and we are seeing them locally now too, but they are generally
other ways of getting advertisings to people locally. It works through
Bluetooth, or even a free Wi-Fi, and it just provides information or a discount
to people who are connected or sign up to the Beacon. This means that customers
at your Canberra store, or even wandering past the area will be given more
motivation to actually enter the store and make a purchase. It's an ingenious
advertising and marketing tool that will continue to grow in 2016, but I
wouldn't be surprised if technology and innovation changes this even further
throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for original ways such as advertising. This has
been seen in America with national projects run by Dunkin' Donuts and Taco Bell
making use of these aps. It is incredible how men and women can keep
reinventing ways to get their company out there, and the same can possibly be
done for your local business in Canberra. Be creative and even analyze what
other individuals have done, especially when it comes to social media - if you
see something you like, remember of it and find a way to integrate a similar
idea into you own campaign.
My closing pieces of parting advice - and
these are things that you should do right away, today - would be to sign up to
a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one
you don't have for your business yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your credibility at a local
Canberra level, and also boost your authority and perhaps even become a
resource for people. This all goes to your local SEO efforts which are key in
2016. So you will probably observe that the future actually looks efficient for
Local businesses with patterns and technology promoting even greater
interaction at a 'community' level. This is great for Canberra businesses, and
so I hope that you are as thrilled as I am. Keeping that in mind, if you are
lo9oking for more SEO advice, or are looking to boost your SEO efforts, then
contact Internet Marketing Experts Canberra on 1300 595 013 or visit, internetmarketingexpertsCanberra.com.au.
