Digital SEO
Marketing Canberra is not as simple as setting up a website there are of
numerous different Digital SEO Marketing concepts to try and understand
yourself as a website owner. It is for this reason I choose to share with you a
few lessons that I have found out about Facebook Ads. Why Facebook ads? Because
Social media is very important to Digital SEO Marketing, and because there are
so many factors about Facebook Ads that I wished I knew when I initially
started off investing with them.
Lesson # 1 -
Image v Text
This is the main
thing that I really had to remember when first beginning. Facebook Ads must
contain below 20 % text, it is Facebook's way of making sure your ads actually
are not being too obtrusive and annoying, so you need to be sure that you have
a nice image in your ad and your font isn't too large.
One thing that I
often use is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are making use of in the ad.
So be sure to
keep this in mind and your ads will have more effectiveness, and less automatic
denial by Facebook.
Lesson #2 -
Location, Location, location - Don't waste your money
If you have made
a Facebook ad before you would know that you need to select a location. So if
you are a local Canberra Business then you will want to set the location to
Canberra. It just makes good sense, right?
But what lots of
people overlook is that they choose by default the option for "Everyone in
this Location".
So I would like
to point out to you what that actually means. - 'everyone in this location'
means each person in whose Facebook says that they are in Canberra will be
possibly targeted by your ad. This is pretty specific, and yet still broad
enough to where you may be wasting money.
People often
don't realise, but that 'everyone' button is actually a drop down option, and
from there you can chose whether you want people who live in Canberra, or even
just people visiting.
So depending on
your business enterprise, you may want to be targeting people that are visiting
or even on holiday in Canberra. By selecting the option for this you can make
sure you are getting in touch with the specific people that will hopefully be
engaging with your business, and therefore get a better engagement rate on your
effort.
But what it also
means that if you just keep choosing 'everyone in this location' then you are
by default wasting some of your ad's reach on people that are just visiting.
So always
remember this option exists, and have a think about what options are going to
help your business.
Lesson # 3 -
Mobile platforms are key
When selecting
your platform, don't fall into the trap of selecting just the desktop version.
As we all are probably aware, the majority of Facebook users are young, and
younger customers virtually only use mobile devices. Recent figures from
Facebook indicate that almost 50 % of users under the age of 35 only use a
mobile device to access Facebook.
Now, it really
does rely on your audience, but even if you are focusing on an older
demographic, most will still have mobile devices capable of using Facebook, so
don't overlook this option.
What this means
is just because you may be on a laptop when you make and edit an ad, don't fall
into the trap of assuming that people will be seeing your ad on a desktop too.
This means ensure that you look to make sure the ad works for mobile in the
preview, and you explore the amount of ads you want aimed completely to
'mobile.
I hope these few
tips and pieces of advice will help you to save some effort, time, and even a
bit of money when it comes to Facebook ads and your Internet Marketing efforts
in Canberra.
If you are
looking increase your Internet Marketing campaign even further, then call
Internet Marketing Experts Canberra on 1300 595 013 or visit, .internetmarketingexpertsCanberra.com.au.
