Online Marketing Canberra, Is Your Business Strategy a Dud?

Online Marketing Canberra is complicated, so ask yourself, are you destined fail? That is one concern that you actually need to ensure that you are certainly taking into account before you commit way too much in an idea that you may not have the time to see prosper. So for instance, ask yourself precisely what issue are you actually solving with your Canberra business? This is a simple thing to consider when looking at what sort of online business you may like to start, or a wonderful focus if you already have a business operating. People will pay money to have their problems resolved. Whether it's helping them find the local shoe store or the very best solar panel on sale, if you can pay attention to the problem you are solving and do it well, then you are on your way to creating a wonderful online business in Canberra.

Don't get too worked up if your concept in Canberra isn't one-of-a-kind or is actually out in the marketplace. It's not really about the strategy as much as it is about the implementation of the idea, or in other words, how well you deliver your product or service to the market. A simple example is the way Apple runs. In case you didn't know, they didn't invent the portable MP3 player, or the iPad; both concepts were already out in the market years before Apple went to market with each of these products. What they did remarkably well was execute a brilliant marketing campaign making their re-imagined, actually in the marketplace product better than anyone else's. If you had an MP3 player, pre-iPod nobody cared, yet if you had one of those small white boxes with an apple on it, you were certainly cool.

Don't be afraid because you are not a world expert on the niche you are marketing to in Canberra. If you consider it, in most cases the marketing and customer experience matter far more than your product knowledge or experience in your niche.

You already have enough plans and experience to make a few ideas fly. Whether it's your profession, hobby, or just a passing interest, you can create an online company from it. There are a lot of ordinary people around who have made millions from a simple idea that was of interest to them, often starting from very plain circumstances. Mark Zuckerberg, the Facebook founder, just thought his idea would be fun for the students at his university. Brainstorm some things you're passionate about and establish them into an online business.

You may have experienced some stress in your own life with a website, product, or service in Canberra when you said to yourself, "I could do this better than these guys." This is another way to start thinking about the experiences you have in your own life that can be the inspiration for an online business.

If you are looking for more information, or want to talk to an SEO agency to boost your business even further then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsCanberra.com.au.

INTERNET MARKETING's Pidgeon carries good news for local Canberra businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is necessary to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you have to understand each one of recent updates in order to be organized the future, and the new changes in Pidgeon herald some interesting news for local Canberra businesses.

Already we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a several rather subtle changes that is crucial to get your head around if you are attempting to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are using underhanded techniques or working to buy links-- it pushed again towards websites having to 'earn' a positon rather than buy one.

Hummingbird added a new feature to the game and made all of us count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has placed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Canberra business, has been around for decades, and is aiming to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Canberra store would be dealing with INTERNET MARKETING because they would will need to match the budget of the larger company. This meant that many business were just discontinuing on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Canberra, is now more likely to rank a local Canberra business as a high result as compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to make sure that you can get the best out of your business!

If you really want to push your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend going to Internet Marketing Experts Canberra, call 1300 595 013 or visit at www.internetmarketingexpertsCanberra.com.aua

Internet Marketing Canberra - Your Essential starting resource for your SEO and Marketing Ad campaign

Internet Marketing Canberra is so significant in spite of whether you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no clue where to kick off then this is a great place to start off.

Over the past ten years I have spent a ludicrous amount of resources and time figuring out the ideal way to have my websites generating income. If I had not had these bad experiences I don't think I would ever been pushed into learning this material for myself. So take note, and pay attention to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Canberra, or if you are just starting out with Internet Marketing.

1.) The biggest aspect that I want to explain is that your SEO Campaign will take time and you can not be hesitant. I don't want you to be gambling away your life saving on some passing gimmick, but rather I would like to try and make you mindful that you can't succeed without commitment.

• When you have your first advertising campaign. Don't invest $2 and complain that it didn't work. You have to make a decision.

• You additionally can't just conduct your campaign for a day. It takes at the very least a week to get a proper respect for an ad's effectiveness.

2.) When you are creating content, don't just duplicate everyone else, your Internet Marketing will definitely be far better if you be distinct and look to what is lacking from your sector. The best thing you can do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, acquire video software and produce something extraordinary.

3.) Look to developing a calendar to keep track of your content. Doing this will help you not only keep in mind what sort of posts or content you have made, but is vital for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don't simply use this for your Internet Marketing or content creation, think outside the box, get organised and begin to see what is being effective, and what still needs improvement.

4.) Some resources that I would strongly recommend that you look into include some great research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want a little something unique.

• If you would like to develop graphics, www.canva.com is great, straightforward and user-friendly for all your graphics needs, it is click and drop with lots of pre-sets.

• When generating infographics, check out https://infogr.am/ it is a simple way to create a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.

• And one tool for an overlooked part is https://followup.cc/ it is a Gmail plugin which will assist you through scheduling and planning because it lets your take note of customers and contacts that you should follow up with. It gives you email reminders and lets you monitor people so that you can boost your effectiveness and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to determining the success of your Internet Marketing, it may be rather challenging to see how your business is going compared with your competition in Canberra or even all around the country. But the best way to get a real impression is to not fall into the trap of appearing only at the general 'reach' of your content, but rather its 'consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and effectively how much revenue it could be said to have generated. You need to look at all of this data, and see what the real result has been because while there may be thousands or millions of consumers looking at your content as a Canberra company, if no one engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Canberra I have seen some of the best, and most unfortunate efforts at Internet Marketing therefore we don't waste any time or your effort in producing real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsCanberra.com.au.

Internet Marketing Canberra - What will 2016 hold for local small business?

Internet Marketing Canberra is a complex matter, and as we enter into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, challenging. You can certainly never figure out what is around the corner, but if you figure out the fundamental parts of the past and look for patterns you can get a better comprehension. This is especially true for SEO. I hope to try and point out to you some of the major trends that have been arising in 2015 throughout the Canberra SEO business and the world. From this hopefully together we can try and determine where to focus our efforts, this will be particularly helpful if you are a local Canberra business.

Think Local

This is the major developing trend and it is going to keep increasing in importance. This means that if you are an Canberra company and you are looking for local users, then this is wonderful. Kicking off with the changes from Google Pigeon, we saw an arising pattern that local Canberra searches were in fact ranking higher than business with national company headquaters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be developing even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are swiftly growing in other countries and are beginning to emerge in Australia and it won't be very long before they gain interest in Canberra.

Mobile wallets

Society is getting more and more used to having around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other fast 'contactless' paying technologies we are shifting towards mobile wallets. This will mean 2 points for a local Canberra business. 1- you need to be taking note of growing patterns, and ensure you have the ability to actually let people pay - as an example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2 - you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore direct into their wallets.

Beacons

Beacons are an item that has had expanding use overseas and we are seeing them locally now too, but they are generally other ways of getting advertisings to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Canberra store, or even wandering past the area will be given more motivation to actually enter the store and make a purchase. It's an ingenious advertising and marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and innovation changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for original ways such as advertising. This has been seen in America with national projects run by Dunkin' Donuts and Taco Bell making use of these aps. It is incredible how men and women can keep reinventing ways to get their company out there, and the same can possibly be done for your local business in Canberra. Be creative and even analyze what other individuals have done, especially when it comes to social media - if you see something you like, remember of it and find a way to integrate a similar idea into you own campaign.

My closing pieces of parting advice - and these are things that you should do right away, today - would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don't have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Canberra level, and also boost your authority and perhaps even become a resource for people. This all goes to your local SEO efforts which are key in 2016. So you will probably observe that the future actually looks efficient for Local businesses with patterns and technology promoting even greater interaction at a 'community' level. This is great for Canberra businesses, and so I hope that you are as thrilled as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are looking to boost your SEO efforts, then contact Internet Marketing Experts Canberra on 1300 595 013 or visit, internetmarketingexpertsCanberra.com.au.

Digital SEO Marketing Canberra - Facebook Ads Lessons to increase your Impact

Digital SEO Marketing Canberra is not as simple as setting up a website there are of numerous different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I choose to share with you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is very important to Digital SEO Marketing, and because there are so many factors about Facebook Ads that I wished I knew when I initially started off investing with them.

Lesson # 1 - Image v Text

This is the main thing that I really had to remember when first beginning. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to be sure that you have a nice image in your ad and your font isn't too large.

One thing that I often use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are making use of in the ad.

So be sure to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson #2 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Canberra Business then you will want to set the location to Canberra. It just makes good sense, right?

But what lots of people overlook is that they choose by default the option for "Everyone in this Location".

So I would like to point out to you what that actually means. - 'everyone in this location' means each person in whose Facebook says that they are in Canberra will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Canberra, or even just people visiting.

So depending on your business enterprise, you may want to be targeting people that are visiting or even on holiday in Canberra. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are going to help your business.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, the majority of Facebook users are young, and younger customers virtually only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you make and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

I hope these few tips and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing efforts in Canberra.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Canberra on 1300 595 013 or visit, .internetmarketingexpertsCanberra.com.au.

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong base of quality content, so is your Canberra business truly strong enough to succeed? Far too many places out there are generating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is flooded with small businesses, like yours in Canberra, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would really like to have that one post or video go viral and let the Social Media Machine just generate free attention - but the truth is it is a lottery, and the most ideal plan that everyone can follow is to make constantly quality content for your fans to love, like and share.

There are a few Big Picture ideas that you will want to remember when it comes to Content:

Relevant Content is Key

Facebook is a rapid paced and constantly changing environment, as such you will need to make sure you reach people when it is going to be most reliable. This means everything must concern you, your company, your audience and what you hope to achieve. When you post about something that your target market genuinely cares about you will see greater response.

Content is not just words

bear in mind that when we go over content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

High quality means posting content that follows the 3 E's

Make sure your Content can Entertain, Educate and Empower. You ought to keep these terms in mind when generating content. If you can constantly make posts that typify one of the Three E's then you will be on the path to creating a reputation for quality content.

If you are unsure about what your online or local Canberra target market will view as quality, then one of the simplest ways to figure it out is to work on some research. Look at your competition or at other areas around your market to see what other company's in Canberra post and what sort of interaction they get. You shouldn't be looking to copy them, but rather emulate the areas that work and make their success your own. When it comes down to it though, one of the most basic ways to know what your Target market will react to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they wish to see on their Facebook wall. 

You may be shocked by what you discover. And so, if you have any questions, or simply wish to chat, call Internet Marketing Experts Canberra on 1300 595 013 or visit, internetmarketingexpertsCanberra.com.au

Digital Advertising Canberra - New to the world of advertising? Don't be afraid, Be adventurous

Digital Advertising is a fascinating part which you should try for your local Canberra business if you hope to boost your SEO campaign. The best place to turn to is Google AdWords to find out how to use advertising, an additional area is Facebook ads, but let's start today with running through a few ideas about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/

From here you can start off on your grand journey of Google advertising.

But even before you start, know this:

•  You will not see success until you commit-- don't only spend $1 and expect amazing results.
•  You have to let your ad campaign run for a minimum of a week-- if you try and decipher the results before this you will not see what actually happens, there is often a peak of attention at the start, which will resolve after a week.
•  And there are furthermore two separate systems in Google AdWords. There is AdWords 'classic' as well as Google AdWords 'Express'.
•  You can create an advertisement for your Canberra business through Express far more rapidly than classic AdWords, however you will have less options and less tools.
•  Your Ad Campaigns don't pass on between the two systems, so you can't deal with an express ad from Classic AdWords.

So It is very simple to set up your campaign, simply Google AdWords, select 'start campaign' and you are one your way! Just simply choose your place (such as Canberra) and your Budget. But I have always found the part that many people find complicated is understanding what to actually write for your ad.

Headline.

The headline is the name of an ad. It needs to be enticing and eye-catching! It ought to be contained in only twenty-five characters. Note: the headline can't be combined with the descriptions.

Description 1 and 2.

The description illustrates the title and provides a great call-to-action (CTA) to influence the reader to click on your ad for Canberra. Please take note that the two lines can possibly be composed of two parts of a sentence or two small sentences. It could be read at one time. So you can begin a sentence in the description 1 and finish it in the description 2 - that's completely fine. However, wach description line can not go over thirty-five characters.

Display URL.

It is the URL presented on the ad but it could be different from the actual one if it is too lengthy or too complex. A display URL can include the keyword or the search intent in the URL path to be more relevant.

Official Rules for Writing Ads.

•  Only one exclamation mark, and no exclamation mark in the headline.
•  Do not use the word 'click' or anything that is inconsistent with the display of Google searches as per their policy.
•  No misusing of upper case.
•  Respect the character limits.

All the guidelines for Google ads are outlined here:.

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B.

The preview also demonstrates you how your ad will look on traditional searches along with on mobile searches and for other engines so you can realize how your ad will look for all options. Once you are happy, click 'Save' and you will now have finished your first AdWords Ad for your Canberra business!

So I have aimed to give you a bit of an understanding of where you can begin with Digital Advertising in Canberra, but there are so many other facets which will call for your focus as your business grows. My professional advice is that you will need to start finding out more and more, and the fact that you are reading this blog is a really good beginning because free help and advice like this can help you combine it all together. If you are looking for even more though, and what to put this into practice, then you may wish to start thinking about an SEO company to increase your Digital Advertising. And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Canberra on 1300 595 013 or visit, www.internetmarketingexpertsCanberra.com.au.