Digital Advertising in Canberra means nothing if you do not know how to use your Call
to Actions or (CTA's), because a Call to action can be the easiest way for you
to establish a lead. It can make or break depending upon how weak or strong
your CTA is, therefore I want to give you a few tips to make sure that you are
doing the best you can to grow your brand and develop those necessary leads.
Wording
Really simple,
stay clear from common words that are going to make you seem desperate or like
you are pushing for a sale. For example, choosing between the words, 'buy' and
'shop' as a CTA, one might assume that they each mean the same thing. But you
must understand that lots of people online have the tendency to avoid
commitment, therefore subconsciously even there is a propensity for people to
think that the phrase 'buy' is locking them into something, whilst 'shop' is a
way for them to learn more details. The point I am trying to make is that you
really will need to take into account the wording and avoid words that have
unforeseen consequences.
Shape and Colour
It may seem
peculiar, but Shape and colour of your CTA can affect its effectiveness. In the
world of Digital Advertising there have been a variety of reports into the idea
of design and its affect upon a customer's perception, and essentially one
theory claims that curves are the most reliable way to go. So, if you want to
try and optimise even further, think about making the button for your call to
action curved, rather than a square.
Now, colour,
this is a further area that there are a few theories on. Some people will have
you think that green is wonderful because it means 'go', but to avoid red
because it is 'stop', or that blue is calming so it may make people more
relaxed ... Ultimately there really isn't any definitive evidence to suggest
one option over another, so just choose what works best for your concept. One
thing that I will touch on though is that you should understand the font size
and colour-- If you want your digital advertising to be most helpful in the
Canberra area, it is a smart idea to try and keep it different from the rest of
your content, but don't go too wild.
Location
Where your call
to action is placed is quite essential to digital advertising results.
All that I
suggest by this is see to it that you don't have it stashed in a corner
somewhere, or that you have way too much text that is complicating the Call to
action.
In the end it
all comes down to identifying the combination that helps you, remember your
wording, shape, colour, size and placement of your brand's Call To Action, and
when you bring all the components together just think basic and think about
your consumer.
Boosting your
Online Sales with good CTA's.
If you need to
improve your digital marketing strategy in Canberra or just want learn more about
CTA's then don't hesitate to give us a call on 1300 595 013 or visit our
website: www.InternetMarketingExpertsCanberra.com.au.
This piece is
written with a number of tips in mind, and it originates from a fair bit of
research and development, but we would enjoy to hear some of your tips and
feedback! So if you have been battling with CTAs, have found anything that does
the job, or even know of a colour that works for you, let us know, or want a
few free tips call us on 1300 595 013.
It is important to pick the promotional techniques that are just perfect for your business growth goals. This is the reason I am planning to get help from a marketing consultant. I have been using the business text messaging app for now. The results with these bulk sms campaigns are also good but I would like to try out some other options too.
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