Online Marketing Canberra, Is Your Business Strategy a Dud?

Online Marketing Canberra is complicated, so ask yourself, are you destined fail? That is one concern that you actually need to ensure that you are certainly taking into account before you commit way too much in an idea that you may not have the time to see prosper. So for instance, ask yourself precisely what issue are you actually solving with your Canberra business? This is a simple thing to consider when looking at what sort of online business you may like to start, or a wonderful focus if you already have a business operating. People will pay money to have their problems resolved. Whether it's helping them find the local shoe store or the very best solar panel on sale, if you can pay attention to the problem you are solving and do it well, then you are on your way to creating a wonderful online business in Canberra.

Don't get too worked up if your concept in Canberra isn't one-of-a-kind or is actually out in the marketplace. It's not really about the strategy as much as it is about the implementation of the idea, or in other words, how well you deliver your product or service to the market. A simple example is the way Apple runs. In case you didn't know, they didn't invent the portable MP3 player, or the iPad; both concepts were already out in the market years before Apple went to market with each of these products. What they did remarkably well was execute a brilliant marketing campaign making their re-imagined, actually in the marketplace product better than anyone else's. If you had an MP3 player, pre-iPod nobody cared, yet if you had one of those small white boxes with an apple on it, you were certainly cool.

Don't be afraid because you are not a world expert on the niche you are marketing to in Canberra. If you consider it, in most cases the marketing and customer experience matter far more than your product knowledge or experience in your niche.

You already have enough plans and experience to make a few ideas fly. Whether it's your profession, hobby, or just a passing interest, you can create an online company from it. There are a lot of ordinary people around who have made millions from a simple idea that was of interest to them, often starting from very plain circumstances. Mark Zuckerberg, the Facebook founder, just thought his idea would be fun for the students at his university. Brainstorm some things you're passionate about and establish them into an online business.

You may have experienced some stress in your own life with a website, product, or service in Canberra when you said to yourself, "I could do this better than these guys." This is another way to start thinking about the experiences you have in your own life that can be the inspiration for an online business.

If you are looking for more information, or want to talk to an SEO agency to boost your business even further then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsCanberra.com.au.

Digital SEO Marketing Canberra - Facebook Ads Lessons to increase your Impact

Digital SEO Marketing Canberra is not as simple as setting up a website there are of numerous different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I choose to share with you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is very important to Digital SEO Marketing, and because there are so many factors about Facebook Ads that I wished I knew when I initially started off investing with them.

Lesson # 1 - Image v Text

This is the main thing that I really had to remember when first beginning. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to be sure that you have a nice image in your ad and your font isn't too large.

One thing that I often use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are making use of in the ad.

So be sure to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson #2 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Canberra Business then you will want to set the location to Canberra. It just makes good sense, right?

But what lots of people overlook is that they choose by default the option for "Everyone in this Location".

So I would like to point out to you what that actually means. - 'everyone in this location' means each person in whose Facebook says that they are in Canberra will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Canberra, or even just people visiting.

So depending on your business enterprise, you may want to be targeting people that are visiting or even on holiday in Canberra. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are going to help your business.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, the majority of Facebook users are young, and younger customers virtually only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you make and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

I hope these few tips and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing efforts in Canberra.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Canberra on 1300 595 013 or visit, .internetmarketingexpertsCanberra.com.au.

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong base of quality content, so is your Canberra business truly strong enough to succeed? Far too many places out there are generating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is flooded with small businesses, like yours in Canberra, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would really like to have that one post or video go viral and let the Social Media Machine just generate free attention - but the truth is it is a lottery, and the most ideal plan that everyone can follow is to make constantly quality content for your fans to love, like and share.

There are a few Big Picture ideas that you will want to remember when it comes to Content:

Relevant Content is Key

Facebook is a rapid paced and constantly changing environment, as such you will need to make sure you reach people when it is going to be most reliable. This means everything must concern you, your company, your audience and what you hope to achieve. When you post about something that your target market genuinely cares about you will see greater response.

Content is not just words

bear in mind that when we go over content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

High quality means posting content that follows the 3 E's

Make sure your Content can Entertain, Educate and Empower. You ought to keep these terms in mind when generating content. If you can constantly make posts that typify one of the Three E's then you will be on the path to creating a reputation for quality content.

If you are unsure about what your online or local Canberra target market will view as quality, then one of the simplest ways to figure it out is to work on some research. Look at your competition or at other areas around your market to see what other company's in Canberra post and what sort of interaction they get. You shouldn't be looking to copy them, but rather emulate the areas that work and make their success your own. When it comes down to it though, one of the most basic ways to know what your Target market will react to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they wish to see on their Facebook wall. 

You may be shocked by what you discover. And so, if you have any questions, or simply wish to chat, call Internet Marketing Experts Canberra on 1300 595 013 or visit, internetmarketingexpertsCanberra.com.au

Digital Advertising Canberra - New to the world of advertising? Don't be afraid, Be adventurous

Digital Advertising is a fascinating part which you should try for your local Canberra business if you hope to boost your SEO campaign. The best place to turn to is Google AdWords to find out how to use advertising, an additional area is Facebook ads, but let's start today with running through a few ideas about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/

From here you can start off on your grand journey of Google advertising.

But even before you start, know this:

•  You will not see success until you commit-- don't only spend $1 and expect amazing results.
•  You have to let your ad campaign run for a minimum of a week-- if you try and decipher the results before this you will not see what actually happens, there is often a peak of attention at the start, which will resolve after a week.
•  And there are furthermore two separate systems in Google AdWords. There is AdWords 'classic' as well as Google AdWords 'Express'.
•  You can create an advertisement for your Canberra business through Express far more rapidly than classic AdWords, however you will have less options and less tools.
•  Your Ad Campaigns don't pass on between the two systems, so you can't deal with an express ad from Classic AdWords.

So It is very simple to set up your campaign, simply Google AdWords, select 'start campaign' and you are one your way! Just simply choose your place (such as Canberra) and your Budget. But I have always found the part that many people find complicated is understanding what to actually write for your ad.

Headline.

The headline is the name of an ad. It needs to be enticing and eye-catching! It ought to be contained in only twenty-five characters. Note: the headline can't be combined with the descriptions.

Description 1 and 2.

The description illustrates the title and provides a great call-to-action (CTA) to influence the reader to click on your ad for Canberra. Please take note that the two lines can possibly be composed of two parts of a sentence or two small sentences. It could be read at one time. So you can begin a sentence in the description 1 and finish it in the description 2 - that's completely fine. However, wach description line can not go over thirty-five characters.

Display URL.

It is the URL presented on the ad but it could be different from the actual one if it is too lengthy or too complex. A display URL can include the keyword or the search intent in the URL path to be more relevant.

Official Rules for Writing Ads.

•  Only one exclamation mark, and no exclamation mark in the headline.
•  Do not use the word 'click' or anything that is inconsistent with the display of Google searches as per their policy.
•  No misusing of upper case.
•  Respect the character limits.

All the guidelines for Google ads are outlined here:.

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B.

The preview also demonstrates you how your ad will look on traditional searches along with on mobile searches and for other engines so you can realize how your ad will look for all options. Once you are happy, click 'Save' and you will now have finished your first AdWords Ad for your Canberra business!

So I have aimed to give you a bit of an understanding of where you can begin with Digital Advertising in Canberra, but there are so many other facets which will call for your focus as your business grows. My professional advice is that you will need to start finding out more and more, and the fact that you are reading this blog is a really good beginning because free help and advice like this can help you combine it all together. If you are looking for even more though, and what to put this into practice, then you may wish to start thinking about an SEO company to increase your Digital Advertising. And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Canberra on 1300 595 013 or visit, www.internetmarketingexpertsCanberra.com.au.

Online Marketing Canberra - Making your Business Become a Brand

Online Marketing in Canberra is about Brand recognition, and the potential to grow your brand through SEO is always increasing in importance. The general shopper focus has moved towards a blend of building general brand awareness and having a product that genuinely speaks to them. This means that if a customer has heard of your brand positively, then they are even more likely to buy or engage with your services, then that of your competitors.

If your Canberra business is 100 % online then this step is absolutely crucial. When it comes to building this credibility, All you really have is your website. Keep in mind, the very best SEO strategy in the world won't really help a website that is poorly created and is about as user friendly as a second-hand lawnmower.

Online SEO Advertising - Understand your customers to raise your brand

Online SEO Advertising in Canberra can feel like a complex matter, but once you start to realise some of the essential areas it will all make a lot more sense to you and your small business. It is hardly shocking that customers are important when it comes to business success, but I want to give you a bit of context and show you exactly how critical it is to not only identify your audience in Canberra and beyond, but to understand them.

Mastering the Call to Action

Digital Advertising Canberra

Digital Advertising in Canberra means nothing if you do not know how to use your Call to Actions or (CTA's), because a Call to action can be the easiest way for you to establish a lead. It can make or break depending upon how weak or strong your CTA is, therefore I want to give you a few tips to make sure that you are doing the best you can to grow your brand and develop those necessary leads.