INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is necessary to everything that you are
planning to do for your business. But the catch for many people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you have to
understand each one of recent updates in order to be organized the future, and
the new changes in Pidgeon herald some interesting news for local Canberra
businesses.
Already we have had Google Panda, Penguin
and Hummingbird, but the most recent addition is Pidgeon, and it has actually
made a several rather subtle changes that is crucial to get your head around if
you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update to this series, and it laid the foundation for what
Google considered being a 'good website' and punished those that were not
structured well. Penguin then came and started attacking all the dodgy sites
that are using underhanded techniques or working to buy links-- it pushed again
towards websites having to 'earn' a positon rather than buy one.
Hummingbird added a new feature to the game
and made all of us count on the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has placed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local
Canberra business, has been around for decades, and is aiming to increase their
INTERNET MARKETING. The other is a new franchise store from a company that has
100s of outlets around the country.
Previously, the smaller local Canberra
store would be dealing with INTERNET MARKETING because they would will need to
match the budget of the larger company. This meant that many business were just
discontinuing on INTERNET MARKETING or wasting their money and time. With
Pidgeon, a search in Canberra, is now more likely to rank a local Canberra
business as a high result as compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to make sure that you can get the best out of your
business!
If you really want to push your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend going to
Internet Marketing Experts Canberra, call 1300 595 013 or visit at
www.internetmarketingexpertsCanberra.com.aua
